About
Virtual Eye

Virtual Eye powers sports broadcasts worldwide with award-winning technology, crafted by exceptional humans, all the way at the bottom of the world in Dunedin, New Zealand.

Enhancing the viewer experience.

We bring data to life, for fans of all sorts of sports, all around the world.

3D graphics, real-time tracking, and visual information systems, provide live in-depth analysis as the action unfolds. Making it easier to understand, more engaging, and more entertaining. 

It all began at the America’s Cup in San Diego, back in 1992. We revolutionised the way people watched sailing, while making it accessible to a previously untapped market. Since then we’ve been doing the same for golf, cricket, motorsport, baseball, skiing, snowboarding, and most extreme sports.

Whatever sport is being broadcast, we help tell the full story.


Our Executive Team

Meet the team driving excellence within our amazing wider group. This foursome all live and breath Virtual Eye and have been part of the business for more years than you've had hot dinners.

Virtual Eye
Sir Ian Taylor, Virtual Eye Founder
Virtual Eye
Cheryl Adams - Chief Executive Officer
Virtual Eye
Ben Taylor, Executive VP - Production and Commercial
Virtual Eye
John Rendall, Executive VP - Technology and Innovation